Emerging Digital Media
Naiks, Gowda’s, Reddy’s, Mukerjee’s or Nair’s, Rao’s, Hirani’s, Iyers
whoever you are, like how these surnames cover the major India communities there are similarly emerging technology (Cloud, Big-data, CRM) and emerging media terms (SEO, SEM, SMM, SMO) which you have to get familiar with to get into digital space.
You can try and get a digital manager on-board who can experiment at your cost or hire a digital marketing advisor who has already learned what works for you. Having said that, it is tricky to choose the right digital marketing advisor in the market.
I learned recently ‘best practices’ does not always work with emerging digital media to a large extent. So if your digital marketing advisor can ensure your smallest content promotion is successful and can relate to your business requirement and showcase relevant case studies you can give them a chance.
I suggest 2 step process
1) Website development, search engine marketing, blogs and search engine optimisation, strategic web placement services like ad words and Press releases.
2) Social Media activity (Youtube, Twitter, FB, LinkedIn, Pinterest etc). I strongly recommend not to outsource social media activity. A social media advisor should be able to propose strategies if you can work-out with him/her why are you getting into social media and what are your goals and objectives…
Then choose which of these multichannel network would you need to get into. If you do relate to my blog and require secondary plan please contact me.