Dated event hashtags are so passé
Hashtags are the lifeblood of conversation around your exhibition or conference, so it’s important to choose the right one. Just like a Goldilocks social media breakfast, it shouldn’t be too long, too obscure or too tricky to spell.
But what about timely? If you want your hashtags to live on in post-show engagement and discussion, it’s best to steer clear of dates, for example #yourevent13. And by choosing a hashtag with year-round appeal and relevancy, you don’t need to coach the community on using your #2014 tag – it’s already embedded in the conversation.
Also consider how you use your brand within your hashtag – or whether you leave it out altogether. A good hashtag is often one which is absorbed into the community and used in discussions not directly related to your event, but around the show’s topics or focus area.
We’ve seen this around #Ecobuild which is being…
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There is new technology, new app getting introduced to us every day and it indeed is a pleasure to be using all this for both, work and personal purposes on a single interface. Remote access to your company data on your own device at your company’s expense – attractive! Isn’t it? Imagine the wonders your device can fashion when you are stuck in traffic! Good for us employees, but the trend must be bringing some inconvenience to the companies. This trend is not going to slow down, it’s here to stay! What (or why?) do we all talk about this concept – increased productivity, less expenditure, 24×7 availability, and familiarity with the device, data security, and etcetera. Let usput the widely spoken security issues aside and see how the concept has changed the way employees work.
The privilege of working on one’s own device has increased the levels of…
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Enough has been said already this year in the social media and digital marketing trends for 2014 on the importance of creating quality content. However there is no evaluation method to monitor whether each company is generating the necessary content with every opportunity that they have in hand. But they do understand the importance of timely action ( like writing press releases, infographic, white papers, blog posts etc)
A proper evaluation method (Content marketing organization chart) is required to ensure that you do not miss out any opportunity that are available to engage your customers. I have not found anything worthwhile on the web yet that gives a road map for content creation for a product or a service oriented company? A lot of times due to lack of timely action, you completely miss out the opportunity to engage your customers.
Most importantly, are you building content archives and open forums for digital marketers and bloggers feedback and reviews? Here’s top reasons to send press release which is an indicator if you are missing out generating content at the right time.
I found an interesting article that talks about If something is interesting, it’s newsworthy. Pitch it. Refer this link so I don’t need to go in detail with it.There is a huge crisis for quality content writers and I have noticed some forums encouraging content writing but a lot needs to be done.
Content Creation / Curation —-> Distribution /Social Media——-> Build Engagement platforms/Archives ——> Reviews/Feedback process
What can Infosys learn from Wipro, and what can Wipro learn from IBM and IBM from Accenture. I have been watching them closely on social media channels and here’s some useful links and you can judge for yourself why I make the above statement. ***Creating engaging social platforms has been a key indicator as to where and how they are heading in the market.
Wirpo Bigdata platform link – http://www.wipro.com/retail-big-data-revolution/
Accenture Interactive forum – http://www.accenture.com/us-en/consulting/interactive-marketing/Pages/interactive-marketing-index.aspx?
Content curation will continue to be the main focus this year.
Stories have a way of sticking with us. They’re enjoyable, relatable, and understandable – and these qualities ultimately make them memorable. The context of the story provides linkages and framework that connects information, enabling us to recall a full set of information that we’d be probably be unable to memorize by rote.
For these reasons, storytelling can be an immensely effective communications tool for brands. To be effective, though, stories need to be enjoyable, relatable and understandable. In fact, these three components are the keys to developing an effective brand story.
Enjoyable: If the message doesn’t provide some sort of enjoyment to the person reading (or viewing or listening to) it, it won’t be effective. However, enjoyment can take many forms. Stories that touch, teach, empower and inform can all be enjoyable. A good test for enjoyment is a positive answer to the questions “Am I glad I read…
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Naiks, Gowda’s, Reddy’s, Mukerjee’s or Nair’s, Rao’s, Hirani’s, Iyers
whoever you are, like how these surnames cover the major India communities there are similarly emerging technology (Cloud, Big-data, CRM) and emerging media terms (SEO, SEM, SMM, SMO) which you have to get familiar with to get into digital space.
You can try and get a digital manager on-board who can experiment at your cost or hire a digital marketing advisor who has already learned what works for you. Having said that, it is tricky to choose the right digital marketing advisor in the market.
I learned recently ‘best practices’ does not always work with emerging digital media to a large extent. So if your digital marketing advisor can ensure your smallest content promotion is successful and can relate to your business requirement and showcase relevant case studies you can give them a chance.
I suggest 2 step process
1) Website development, search engine marketing, blogs and search engine optimisation, strategic web placement services like ad words and Press releases.
2) Social Media activity (Youtube, Twitter, FB, LinkedIn, Pinterest etc). I strongly recommend not to outsource social media activity. A social media advisor should be able to propose strategies if you can work-out with him/her why are you getting into social media and what are your goals and objectives…
Then choose which of these multichannel network would you need to get into. If you do relate to my blog and require secondary plan please contact me.
We are beginning the Bangalore follow friday to connect with Bangalore tweeps. We also plan to have other cities “follow Friday” in coming days. The idea of BLR (Bangalore – 3 letter airport code) ff stands for follow friday. The hash tag #BLRFF formation is to bring our friends friends linked on twitter and can help each other RT and spread news .
You can be sure there would be twitter chat shows hosted on Friday’s after forming a strong community.
Some of the initial minds starting the Bangalore FOLLOW FRIDAY are
@puneetsays – Puneet Jain
@desiibond – Amarendra Bandla
@sathutweety – Sathyanarayanan
@kumarsinha – Pritam
We look forward your participation.
Let me know if you need any assistance.